2010年8月12日星期四

Go For What?

If you produce a whole range of products, or even just a few, you could be wondering which to use for email marketing. Your choice might be the one that is about to be superseded by an upgraded model, another that you overstocked on and then there is the one that you were lucky enough to guess would be the must-have for this season.

The simple answer is that they all are suitable for upcoming email campaigns. There is no best. There is just what is nfl jersey practical taking into account the likely return on investment given those on your email lists.

So how do you pick the cheap nfl jerseys best product?

The selection

You might consider that the one coming to the end of its product life is the most sensible option as it will soon be replaced by something new. You would, obviously, like to clear the shelves so that you can stock up with the new product. A slight reduction in price might well generate a degree of interest.

But of course the item you overstocked is beginning to be a bit of a pain. It is sitting at the back of the warehouse gradually turning green. And if you don't address the problem soon it will lose all value. Then there's that little success story, the fact that you managed to procure this year's 'Tracey Island'. What is the point of reducing the price of that when there is a queue at the door?

It is not a simple question of nfl jerseys either or. Email marketing is much more subtle than that. Let us take this year's must-have. If everyone is after it then there would appear to be little sense in cutting the asking price. But that is no reason not to include it in an email marketing campaign. It is an asset, so use it. Think how pleased those on your emails lists will be to find the title of the much sought after item in the email. Your open rate should peak. By including one of the other items in the email it will get considerable exposure.

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